These players can be used on any TV with an HDMI connection, but they’re especially handy for folks who don’t own a smart TV with its own internet connection. It’s both! Roku sells its own hardware - the Roku players - that run from $30 on the low-end ( Roku Express) to $100 on the high-end ( Roku Ultra) with several models in between, including stick-style players that plug directly into your TV. Whether it’s Netflix, YouTube, Amazon Prime Video, or hundreds of other services, a Roku device lets you watch them all - plus a huge variety of specialized “channels” that stream everything else from the spiritual to the strange. Unlike home theater PCs, game consoles, or other internet-connected devices, Roku streaming media players have always focused on providing a dead-simple way to access streaming video and audio content on a TV. The company launched its first product - the Roku DVP - in 2008 and has been releasing new versions of its hardware and software on a regular basis ever since. The name means “six” in Japanese because Roku is the sixth company launched by its founder, Anthony Wood. Roku is a company that makes a family of media-streaming devices that all run the Roku software (the latest version is Roku OS 9.4). Give us a few minutes of your time and we’ll make you a Roku expert - and help you decide if this popular streaming media platform is right for you. Like, what is a Roku? How does Roku work? Do you need a subscription to use it? Is it just a device you buy or is it software? See more Have you ever heard a friend or work colleague mention something about watching a movie or show “on my Roku” and wondered what they were talking about? If so, you’ve probably got questions.

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