From there, the writer should move through increasingly abstract levels until they arrive at their core message. The bottom of the pyramid comprises the data and factual information that support arguments. Three levels comprise the Minto Pyramid Principle. The three levels of the Minto Pyramid Principle hierarchy An entrepreneur may use the pyramid to win over prospective investors, while a leader may use it to communicate with project stakeholders during a proposal. While the Minto Pyramid Principle is used to attract the attention of time-poor executives, it is arguably more effective as a persuasive communication tool. Structuring the article in this way allows the reader to absorb a central idea and then be presented with information that supports it. At the top of the pyramid sits the most important takeaway message of the piece, which is then followed by layers of evidence that flow in a logical order. The principle is based on the premise that an argument is easier to understand – and far more convincing – when it is arranged in a pyramidal hierarchy. Those lessons combined with her extensive corporate experience were then distilled into the Minto Pyramid Principle. Understanding the Minto Pyramid PrincipleĪfter she left the organization in 1973, Minto began her own consulting business to help business leaders write with conviction. The three levels of the Minto Pyramid Principle hierarchy.

Understanding the Minto Pyramid Principle.

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